Balint Szekely

Combining my admiration for design and drag, CINCHED is a passion project I’ve been developing for the past year with the help of my mentor.

Primarily taking form as a print publication – I am working on the first issue, which is centered around highlighting drag in the prairies.

The project started out with extensive research, in order to create an accurate theme for the first issue that fit with the feel of the brand.

Then, the logo was developed along with the brand guidelines.
Finally the zine was created, featuring original photography, and an interview with Brandon’s own Flora Hex.

COVET is an e-commerce application designed for drag performers worldwide.

It easily allows drag queens, drag kings –  and even drag things – to simply shop for all of their drag needs through a broad community of costume makers, wig stylists, and other creators.

From wigs, to nails, to lashes – COVET provides every performer with all of the useful necessities to slay. Whether you’re an aspiring queen just starting out, or a seasoned pro – COVET’s got you covered.

APEXA is the future of K-Pop. As a fictitious, illustrated K-Pop trio (think Gorillaz-esque), they defy what defines modern music as it stands today.

This passion-project contains an overarching variety of projects.

Starting out with the branding, the APEXA logo was designed first, then the project evolved into creating promotional materials.

Influenced by groups such as STAYC and æspa, APEXA aims to evoke a sense of nostalgia while thrusting you into the future of K-Pop.